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About Aldena

Every mark, message, and moment should carry weight — considered, deliberate, unmistakably yours.

Trusted by 50+ clients

The Studio

Aldena is a New York studio for brands with something to say. We partner with teams who'd rather stand out than blend in, turning sharp ideas into identities that are clear and made to last.

Since 2016, we've partnered with founders and teams who care as much about the details as we do. At Aldena, branding, design, and content aren't separate services; they're one conversation.

We craft identities, design systems, and content that connect — pairing sharp strategy with timeless taste. We shape identities with intention, so how you look feel unmistakably yours, year after year.

Our Values

Built to Last

We design for longevity, not trends. Every identity we create is made to feel just as right five years from now.

One Voice

Design and content are a single conversation. We keep how a brand looks and behaves in sync.

Clarity First

Good design earns attention; it doesn’t demand it. We cut the excess so the idea does the talking.

True Partners

We work with you, not just for you. The best work comes from real collaboration in the details.

The team behind Aldena.

A small studio of designers, strategists, and makers shaping every brand we touch.

Aldena started the studio after a decade leading brand work across London and Berlin. She sets the creative vision for every project, happiest when a rough idea clicks into a clear, ownable identity. Outside the studio, she collects vintage type specimens.

Aldena Rhodes

Founder & Creative Director

Aldena Rhodes

Founder & Creative Director

Elena turns strategy into systems — grids, type scales, and the details that make a brand feel considered. She's spent eight years designing for clients in tech, hospitality, and culture, and believes good design should feel inevitable, never loud.

Elena Rossi

Founder & Creative Director

Elena Rossi

Founder & Creative Director

Theo brings brands to life in motion, from micro-interactions to launch films. He bridges design and code, making sure ideas feel as sharp on screen as on paper. Formerly an animator, he judges everything by how satisfying it is to watch.

Theo Vasquez

Motion & Interaction Designer

Theo Vasquez

Motion & Interaction Designer

Priya finds the story before the visuals begin. She runs the research, interviews, and positioning that gives each project a clear point of view. With a background in cultural anthropology, she's fascinated by why people connect with the brands they love.