Ostara Wine
An expressive label system for a natural wine label that refuses to sit still.
Ostara wanted labels as alive as their wine. We designed an ever-changing illustrative system tied to each vintage. Every bottle now feels collectible.
Type
Design
year
2023
client
Ostara
The Challenge
A label that moves
We built an illustrative system that shifts with every vintage, so each release feels like a limited edition worth keeping. The bottle became part of the appeal.
A flexible frame holds the wildness together, keeping the range coherent even as the artwork changes. Structure is what lets the expression run free.
The Outcome
Playful, not precious
The tone leans irreverent and warm, inviting curious drinkers rather than intimidating them. Natural wine finally felt approachable on the shelf.
We designed the system to work at small scale and in dim bars, where these bottles actually get chosen. Legibility kept the personality from getting lost.